The brand had a distinct, established aesthetic, and my role was to work within that visual language while expanding it, creating new illustrations, color palettes, and motif variations for each collection.
Working closely with the brand founder, who hand-painted all final designs, I helped unify the visual identity across products. Two of the major projects I contributed to were the 2023 Planner Collection (which included four dated planner options, a wall calendar, a desk calendar, and freebies for sale) and the brand's first-ever ceramic collection.
The Planners
The Calendars
Tableware Collection
We created four cover variations for the dated planner, which included year-long prompts alongside the calendar pages. I developed several planner cover designs and designed the interior page layouts, ensuring they were both cohesive and functional.
I also developed the illustrations the monthly dividers and designed the sticker pages.
We designed a board game-themed wall calendar featuring a new game each month. We created all games from scratch, brainstorming which games suited each month before designing the specifics. The desk calendar followed a travel theme, showcasing a different city monthly.
Beyond product design, I contributed to art direction for product photography and launch videos. The entire collaborative process leading to launch was very exciting!
I also worked on developing the ceramic collection, which was the brand's first venture into ceramics. I researched motifs and created the illustrations for the ceramic pieces, and helped in shooting and editing the collection's launch video.
(team) Vidhi Khandelwal, Nikhil Nair, Malini Malik & Sejal Girme.