© Saachi Mehta, 2025.
COSMOPOP 2024
Identity System, 2024
COSMOPOP 2024 is a music festival identity for a psychedelic pop festival. Focusing primarily on type and type treatments, the identity uses a mix of serif and sans serif typefaces to create a contemporary yet a wordmark reminiscent of the psychedelic pop music scene in the 80s. The gradients are inspired by the saturated colours that are iconic for what's considered the golden era of psychedelics.