designer + storyteller

currently MFA in Graphic Design @ RISD

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© Saachi Mehta, 2025.

COSMOPOP 2024


Identity System, 2024



COSMOPOP 2024 is a  music festival identity for a psychedelic pop festival. Focusing primarily on type and type treatments, the identity uses a mix of serif and sans serif typefaces to create a contemporary yet a wordmark reminiscent of the psychedelic pop music scene in the 80s. The gradients are inspired by the saturated colours that are iconic for what's considered the golden era of psychedelics.